Technics + Deekapz

Everything changes when the soundtrack starts.

Silence and music, then and now, rest and movement… The polarities create space to explore our sensations on a deeper level.

To show the possibilities offered by Technics headphones, we explored beyond the moments dedicated to music, the details of the routine that gain the perfect soundtrack. From the moment you wake up, when choosing a sound to prepare you for the day while you get organized and make your coffee, to riding a bike through the city, visiting a record store, getting ready for a set, reading a book in a park or receiving a video call from someone far away…

At each moment, our desires change, but Technics keeps the right rhythm.

We follow the DJs of the duo Deekapz as they change scenes, situations and tasks, with each new dynamic, we notice a new Technics set, perfectly adaptable to every moment. The contrasts exemplify the use of the product in different experiences, always providing immersion and sound quality, regardless of the task.

The dichotomy is expressed in scenes of quick cuts, mixed with close-ups of the product, romanticizing its presence in routine and bringing the movement of life itself - always accompanied by Technics.

The narrative is guided by the voices of our protagonists, who share about their connection with music and how this relationship is elevated by Technics, which provides an immersive experience wherever it may be. The interviews appear on screen, and as narration while we observe scenes from everyday life filling the story.

We highlight the main features of the product in text insertions and graphic animations on the screen, while Technics is handled by the DJs, showing its multiple functionalities and advantages in a playful and aesthetically pleasing way.