WHAT DO YOU DO?
HOW?
FOR WHOM?
Branding is about narratives: yours and your brand’s.
In this personalized process, I use creative strategies to express your story. The Guide brings clarity about your communication, market positioning and online presence. This includes editorial pillars, personas, content formats, among other wonders.
Branding & Strategy bring
Clarity
about your personality, goals and message
Positioning
stand out among competitors by having authentic expression
Connection
visibility, engagement and relationship with the public
Planning
step by step of
realization

THE PROCESS
THE SELF
THE OTHER
THE GUIDE
THE WORLD
Identity
Brand narrative
Defining tone of voice
Personality
Causes
Verbal and visual language
where are
you?
where do you want to go?

Exploring Narratives
I take you on a journey inside yourself, and then to visualize the future
With over 10 years of experience in content creation, branding and communication strategies, I have collaborated with 300+ brands from 9 countries. Transcending borders, exploring narratives through travel, 35mm photography, poetry and existential meditations.


Navigating Inner Worlds
Our dialogue is woven using the Socratic method, delving into questions and reflections. Inspired by stoicism, we look for the fundamental virtues that make up the core of your brand. We are still exploring unknown territories with neuroscience.
DIFFERENTIALS
No truth is absolute
Personalized for each client. I don't follow a single model, but I adapt to the specific needs and objectives of each brand.
Beyond the surface
We delve into the layers of identity. With neuroscience, we explore cognitive and emotional mechanisms that drive connection with your audience.
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Playful Approach
With interactive games and activities, the process is an immersive journey. The elements of Socratic philosophy and Stoicism make the process practical and not just theoretical.
Personal and Professional
I recognize the integration of different areas, aligning the brand identity with broader life aspirations.
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Our journey is a symphony of deep dialogues, including neuroscience, the Socratic method and Stoic wisdom, divided into two stages:
YOU CAN CHOOSE BETWEEN
EXPRESS CONSULTATION
We will discover and understand the objectives, values and visions rooted in your brand's ethos, as well as your ideal audience, personas and everything that involves your interaction with the world.
Sessions: 2 weeks with 2 meetings of 1h
Materials: Mini script of actions + activity playful ebook
+ Record of meetings.
COMPLETE CONSULTATION
It contains the core of your identity, reminding you why and how your brand exists in the world.
Sessions: 4 1-hour meetings + a week of research + presentation session
Materials: Complete guide + ebook fun activities +
Recording of meetings