Rider: In the Hit of Time

Telling the story of Rider across generations in films that show everything from the manufacturing process to the core concepts that create connections with audiences of all ages. To tell Rider's “No Hit do Tempo” story, we will use elements that combine 2D graphic animations and live-action, transcending the layers of reality.
The first scenes of the film will be created in 2D graphic animations that illustrate the Rider manufacturing processes, the selection of the best raw material, the movements within the factory, packaging and transportation.
We will use narration from the protagonist, while introducing the brand itself during the opening credits, just like the animated vignettes of series and films, such as “Catch Me If You Can” and “Mad Men”. The first seconds of the animation follow this “Rider Presents” style, with the names of the product models and the protagonist.