ID Fashion 3rd Edition

I was responsible for coordinating a 20-person communications team, creating everything from the content strategy to real-time event coverage (this edition was the first Brazilian fashion week to have simultaneous digital coverage of the shows, even before SPFW).

Through interviews with all participating designers, humanizing the brand, as well as content curated by experts, in addition to fashion productions with flat lays and editorials during studio visits, ID Fashion saw an improvement in likes performance of over 300% compared to the previous edition.