Budweiser + Lollapalooza

One of the main sponsors of Lollapalooza, Budweiser shared incredible content during the festival in the 2023 and 2024 editions. I was part of the content planning and strategy team and coordinated all the scripts, creating several of them. We also created a roundtable with artists talking about music, Brazilian culture and creativity. In which I developed games and interactions, along with the script for the interviews.