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BRANDING & STRATEGY

[Creative Guide for Traveling to Your Narrative]

WHAT DO YOU DO?
HOW?
FOR WHOM?

Branding is about narratives: yours and your brand’s.

In this personalized process, I use creative strategies to express your story. The Guide brings clarity about your communication, market positioning and online presence. This includes editorial pillars, personas, content formats, among other wonders.

Branding & Strategy bring

Clarity

about your personality, goals and message

Positioning

stand out among competitors by having authentic expression

Connection

visibility, engagement and relationship with the public

Planning

step by step of

realization

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THE PROCESS

THE SELF
THE OTHER
THE GUIDE
THE WORLD

Identity

  • Brand narrative

  • Defining tone of voice

  • Personality

  • Causes

  • Verbal and visual language

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GET A DIAGNOSIS

Branding & Strategy

A 30-minute meeting to talk about where you are and where you want to be

where are
you?

where do you want to go?

Exploring Narratives

I take you on a journey inside yourself, and then to visualize the future

With over 10 years of experience in content creation, branding and communication strategies, I have collaborated with 300+ brands from 9 countries. Transcending borders, exploring narratives through travel, 35mm photography, poetry and existential meditations.

For whom?

Entrepreneurs

You have amazing service and want to connect with your dream clients

Brands

You have products and want to stand out in your niche

Creators

You are a content creator who wants to plan your expansion

Artists

You are an artist seeking your audience and community

Navigating Inner Worlds

Our dialogue is woven using the Socratic method, delving into questions and reflections. Inspired by stoicism, we look for the fundamental virtues that make up the core of your brand. We are still exploring unknown territories with neuroscience.

DIFFERENTIALS

No truth is absolute

Personalized for each client. I don't follow a single model, but I adapt to the specific needs and objectives of each brand.
 

Beyond the surface

We delve into the layers of identity. With neuroscience, we explore cognitive and emotional mechanisms that drive connection with your audience.

Playful Approach

With interactive games and activities, the process is an immersive journey. The elements of Socratic philosophy and Stoicism make the process practical and not just theoretical.

Personal and Professional

I recognize the integration of different areas, aligning the brand identity with broader life aspirations.

What Clients Say

"A great testimonial can work wonders on your brand image. Click to edit and add your own."

Our journey is a symphony of deep dialogues, including neuroscience, the Socratic method and Stoic wisdom, divided into two stages:

YOU CAN CHOOSE BETWEEN

EXPRESS CONSULTATION

.

We will discover and understand the objectives, values and visions rooted in your brand's ethos, as well as your ideal audience, personas and everything that involves your interaction with the world.

Sessions: 2 weeks with 2 meetings of 1h
Materials: Mini script of actions + activity playful ebook 

+ Record of meetings. 

COMPLETE CONSULTATION

Includes the phases:

It contains the core of your identity, reminding you why and how your brand exists in the world.

Sessions: 4 1-hour meetings + a week of research + presentation session
Materials: Complete guide + ebook fun activities +
Recording of meetings

  • EDUCATION
    Postgraduate | Cultural Anthropology at the Pontifical Catholic University of Paraná. Scientific articles: Impact of clothing on the profession of sex workers | Colonization of Brazilian beauty Graduation | Social communication Journalism at the Pontifical Catholic University of Paraná | Full scholarship for the ENEM program | Student body representative for 3 consecutive years | Editor-in-Chief of the newspaper | Photography Monitor
  • EXPERIENCE
    Content Creator & Strategist | Noize Media (2020-2024) Planning and creating content strategies. Development of scripts and film treatments. Research and scriptwriting for music documentaries, interviews and news programs. Main projects: TikTok, Amazon Music, Beefeater, Budweiser, Flash, Koala Festival, Spaten, Skol Founder & Editor-in-Chief | Clothing (2013-2019) Coordination of communication strategies, leadership of teams with 20+ members. Development of content strategies and branding consultancy. Fashion production. Partnerships with national and international clients. Main projects: Pantene, Bergerson Group, Soraya da Piedade, Vogue, Veja, FIEP Communication Analyst | ATEC do Brasil (2013-2014) Definition of internal, external and international communication in the Chinese market. Digital marketing strategies. Coordination of the sales team at educational events. Social Media | SESI - Industry Social Service (2012 -2013) Website and social media maintenance. Development of the "We Can Paraná" Movement in partnership with the UN. Communications Director | Brandbooster (2019-2020) Directing digital campaigns with influencers. Execution of content, audience research and strategies. Opening of new markets. Main projects : Forever21, James Delivery Columnist | Bem Paraná Newspaper (2013-2015) Weekly publication of fashion and beauty articles in the printed and online newspaper. Interviews, research and collaborations with other writers. Topic analysis from behavioral and historical perspectives. Public Relations | Bureau Dani Brito (2014-2015) Creation of guidelines and press consultancy. Content creation, sending and monitoring of press releases. Main projects: Heineken, Tutu Sneakers Screenwriter | Broadcast Film & Production (2011-2012) Research and creation of scripts for programs Nisei television with content, news and interviews.
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